Being new to Fiverr, I don’t really have the clout to command high prices. People on the site are looking for cheap $5 solutions to their problems.
The idea here is to offer a cheap service that doesn’t take up much of your time and easily segues into an upsell. In this case, I offered to review someone’s existing ads and give them some pointers for $5.
After seeing how much work changing around their campaign would be, my hypothesis is they’d rather just pay someone else who knows what they’re doing to implement it.
This is where I come in and pitch them my premium $100 package where I offer to create an ad campaign for them. This process can take me 1-2 hours depending, from helping them set me up with the access I need, researching their industry, competitors, and structuring their campaign.
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